EXECUTIVE MANAGEMENT: Innovative and insightful marketing, digital & creative leader with a commitment to service excellence, a passion for continuous improvement, and extensive experience in digital, creative, branding & identity, marketing, advertising, creative operations, and project management. Excels in managing the expectations of demanding stakeholders in deadline-driven environments.

CREATIVE: Manages creative quality with a vision for both imagery and copy to drive client engagements (B2B & B2C experience). Ability to inspire, drives change and influence strategies surrounding design, financials, creative operational and technological guidance for the creative services organization. Experience with full creative life cycle – including needs assessments, resource allocation, budgeting, scheduling, design, delivery and post mortem. Experience in sectors encompassing healthcare, financial and professional services, consumer and home goods, media, high-tech, travel, food & nutrition, retail, fashion, beauty, and agriculture clients.

TEAM BUILDING/MENTORING: Lead, mentor and motivates high-performance, cross-functional creative & project management teams in both online and offline creative initiatives, ensuring all day-to-day activities support the client’s goals & the creative vision. Gains trusted-advisor status with key decision makers; and implements creative strategies that improve productivity, profitability, and client satisfaction.

DISCIPLINES: Armed with every discipline – integrated offline and online campaigns, creative, design, strategic, digital, web, social, branded experiences, print and video. P&L management while having the ability to develop long-range business plans based on trends, business analytics, and economic indicators.

Skills

Creative Direction & Strategy
Creative Operations
Brand Strategy
Marketing Strategy
UX / UI Design
Digital Strategy and Transformation
Marketing Automation
Digital Advertising – SEO, Paid Search, Display
Cost Control / Budget Administration
Staff, Vendor, and Client Relations
Full Life Cycle Project Management
Audience Development
Budgeting / Forecasting/ P&L Management

Education

BFA at Parsons School of Design, New York, NY